Riza Basmati Rice is a premium basmati rice brand from Phoenix Group, a leading agrifoods company with a presence across the globe. Basmati literally means ‘full of aroma’. The exquisitely slender grains of aromatic basmati rice are grown along the fertile plains of the Indus River at the foothills of the Himalayas. The fresh waters of the mineral rich glaciers feed the grains and enrich it with the goodness and taste that you expect from the very best basmati rice.
Riza Basmati Rice is sourced directly from paddy farmers in India and Pakistan who nurture each grain with love and add to the nourishment provided by nature. We partner them in the adoption of sustainable cultivation practices so that what you eat is not just the best, it also leaves a positive impact on our planet.
We ensure that the best reaches your plate by milling, processing and packing Riza in our own plants so that there is no compromise on the quality. Try making Riza at home, be it a pulao or a biryani or a paella…we would love you to savour ‘The Joy of Great Taste’.