How to WIN your prospective clients in Kenya with ease – You have been marketing your business everywhere in Kenya and you have gotten several leads. For service companies and the kind of businesses where the purchase of the good is determined by how the prospect perceives you, then you know that this is not the end of it. One gets frustrated when they have a long list of prospects or leads and end up with very few willing to consider using your services. When you are already an expert in your job and you are quite sure you can deliver what they want, the main task now is to try and WIN the sale.
Here are some of the few tips that you can follow to WIN that client and turn it into a sale
Fast response equals appointments
The moment the customer reaches out asking about your services; the faster you respond the higher your chance of getting an appointment. That is just how the human brain works. When highly interested in something that is when you are likely to get it. Do not let your customers get into other businesses before you respond. If it is social media or online directories such as apex business pages Directory, it is better to hire someone to respond if you find yourself too busy.
Quote a price as quickly as you can
Once someone asks for the cost of something, there is a very high chance that they will purchase. However, you might not be the only one they have asked the price. Do not take days to quote. This will damage your chances of making a sale. In the case where it needs you to survey to conclude, give very clear time frames of how long it will take to give the final price.
Ensure transparent pricing and clear terms of service
Nobody likes additional costs to what they expected or planned for. The moment there are unexpected expenses, the client lacks trust in you and they might never come or even refer you. Ensure you clearly state all the costs that the client will incur in the first instance. If you will include VAT, Delivery costs, etc, put that down. In case there is a probability of pricing getting higher on certain incidences, point it out.
Follow up calls and emails
The moment you have given a quote, do not let it stay long before you follow up. After a few days, make a call and hear what they thought about everything. For new clients, being proactive is one of the key ways to win them. There is a thin line between being proactive and being a nag; do not cross it. Delicate a time to do follow up and key in the response and when next to follow up.
Ensure you walk the talk. Do not promise something that you cannot deliver. Your current customer is a lead to your next customer. You do not want to disappoint them. Take your best tools especially when dealing with new clients who have not seen your work before. If you have read this article then you know that it is the main way to get die-hard customers.
In conclusion, you need to create a sales process to increase your chances of winning business. The customer’s journey from when you get a lead, when they show interest and when they finally take the service should be flawless. Another easy way is for you to put yourself in your customer’s shoes and do what you would expect.
Check your current state of affairs and see which parts need some polishing. Be true to yourself and soon you will start winning more customers.