Best Place to Advertise your Business in Kenya – In order for people to be able to know of the existence of your running business, you must be able to advertise it. You need to analyze the available advertising channels and choose the best places to do it. It is important to check your type of business before making this choice. A business can either be targeted to another business or targeted to consumers. This is called B2B businesses and B2C businesses.
However, despite the industry you are in, there are some advertising platforms that work across the board. Directories such as ApexBP Business Finder work for any industry. Here are some of the top places that you can advertise your business in Kenya effectively:
- Use the available local business listings.
Registering your business with business listing services such as business directories is one very effective method. Directories list businesses in the same industry and category together which makes it even better for someone searching for something to easily find it. People who visit directories also go there with a willingness to come out with a solution which increases the chances of buying. When your business is listed, it also adds some credibility, especially for the new businesses. Directories such as apex business pages also gives you a chance to map your business on Google Maps which makes it easier to be found on map searches as well. Ensure your business is listed in at least three of such business listings in order to reach more people.
- Set up Business profiles on social media platforms.
There are social media sites such as Facebook, LinkedIn, Twitter and Instagram that every business must have an account in. This is the best way for the business to interact with their customers on a daily basis. Ensure that your account has a description that says exactly what the business is about. The profile and other images should be of high quality and they represent you. Social networks allow you to run online campaigns.
- Create a company website and SEO it conclusively
Get a business website with all the details about the business. At this day and age, a company without a website is close to non-existent. In order to rank high in the search pages ensure that you have to perform search engine optimization on the website. Directories like apex business pages can easily link your profile to your website for anyone searching through it. apex business pages also gives your website an off-set SEO.
If your company sells products. You can advertise it by uploading high-quality videos on Youtube. Post on upcoming events in the company, any updates, and upgrades of the products and services and demonstrations on how the products are used. This works best for companies that are consumer based. Other companies can also run video ads on Youtube as well.
- Business cards and well-designed banners for new businesses
New businesses need to print out business cards to give out to prospects. The cards should have short but conclusive information. Give precise contacts where people can reach you. The business premise should be well branded with banners for customers to easily identify it.
- Attend professional groups in your industry.
For companies who mostly sell to professionals in businesses, it is important to join professional groups and clubs. Pay to attend events that can expose you to these people. Ensure you carry your business cards while at it.
- Advertise on mainstream media
This includes advertising on Television and Radio. This method is actually quite expensive and can be unachievable for small and start-up businesses
Here are just some of the places where you can advertise your business. Take advantage of the free and cheap methods first then you can slowly build it up. The apex business pages Business Finder gives businesses a chance to register for free and then choose from our very affordable packages. Talk to us today or email info@apexbusinesspages.com