Advertise Your Business the Right Ways – We all know the thrill of getting new customers streaming into your business. There is always the satisfaction of getting new people knowing about your services. It is always good to have loyal and returning customers to your business. However, any new client to the business means that you are expanding your boundaries. To grow your business, you need to be able to strike a balance between your die-hard clients, first time returning clients and new clients. It sounds easier said than done, right? Well here are some of the ideas to help you start off.
Learn who your customers are and their purchase patterns
Depending on your products or services, you need to try and put yourself in your client’s shoes. Where would your client go to find your service when they need it? Let’s take for instance if you are a food delivery service company; your potential client is probably a person hosting guests, working late and needs food or is looking for a snack as they relax at home. This person might want to scroll through social media, they may also want to search on the search engine for top results as well. There are quite a large variety of marketing methods but its always a great idea to predict your potential clients purchase behaviors when choosing. It means that you need to know your audience.
Visualize the client’s path in the three step process
The three-step process is Brand awareness >Consideration >Conversion. Brand awareness is a point where the new clients get to know of the existence of your business and the brand. Consideration is where the person is deciding whether to purchase the goods or services. Conversion is the point where the person decides to use your business or buy your product. Understand how your potential clients would take up each of the step.
How apex business pages can help you get new customers
Advertise Your Business the Right Ways – When trying to get clients at the first stage of the process, Brand awareness, apex business pages can help get people know about your business. Through listing your business in a certain category, a potential customer will see your business listed among similar businesses. So for instance, if the person searches for Law firms in Kenya on apex business pages and only has an idea of very few law firms, you will appear among them. This way, this person will know of the existence of your business.
ApexBP Services also does Social Media Marketing for our premium package holders. We get to put up your business on our social media pages and allow our followers to know about your business. Our social media accounts are quite active and we are always promoting them.
Your business can also appear on our homepage for our top companies. This way any person visiting the apex business pages Business Finder gets to see your business.
Directories such as apex business pages can also ease the consideration stage for the customer. Potential clients can check out the customer reviews and make up their minds. This way, they move to the conversion stage even faster.
Key words new customers into your business